How to Beat Procrastination as a Creator

You sit down at your desk, ready to work. Maybe you’re planning to write a newsletter, film a video, or finally launch that project you’ve been thinking about for months. But then… you check Twitter.

Just for a second.

Then you get up for coffee. And maybe answer a few emails.

Suddenly, an hour has passed, and you haven’t touched the work you sat down to do.

Sound familiar?

Procrastination isn’t just about being lazy—it’s often a mix of fear, perfectionism, and overwhelm. The more important a task feels, the more we find ways to avoid it. And for creators, this cycle can be devastating because consistency is the key to success.

But here’s the good news: procrastination isn’t permanent. You can break the cycle, and you don’t have to rely on “willpower” to do it.

Why Creators Procrastinate (and What to Do About It)

Most creators don’t procrastinate everything—just the work that feels most important.

You might be great at answering DMs, brainstorming new ideas, or tweaking your website. But when it’s time to write that long-form piece, launch your offer, or hit publish on a personal post? That’s when the excuses show up.

Here’s why:

• Perfectionism kicks in. “What if this isn’t good enough?”

• Overwhelm takes over. “I don’t even know where to start.”

• Fear of judgment creeps in. “What if people don’t like this?”

So instead of doing the work, you hover in the planning stage, researching, tweaking, and preparing—but never actually hitting publish.

The problem? Your best work only happens when you actually do the thing.

So how do you move forward?

The 10-Minute Rule: Trick Your Brain Into Action

The hardest part of any creative work is starting. Once you begin, momentum usually takes over.

One trick? Commit to just 10 minutes.

Tell yourself:

“I don’t have to finish this. I just need to work on it for 10 minutes.”

It’s a psychological hack—once you get started, you’ll likely keep going. And even if you don’t? You’ve still made progress.

The difference between people who build successful businesses and those who don’t isn’t talent—it’s the ability to push through resistance and take small, consistent action.

Done is Better Than Perfect

Perfectionism is just procrastination in disguise.

Think about it: Have you ever put off posting because the wording wasn’t quite right? Or delayed launching because you wanted everything to be “perfect” first?

The truth is, your audience doesn’t expect perfection.

They care about consistency, connection, and authenticity.

The creators who win aren’t the ones who get it perfect—they’re the ones who keep showing up, learning, and improving as they go.

If you wait until you feel “ready,” you’ll be waiting forever.

Break the Cycle & Start Creating Again

The next time you find yourself scrolling instead of working, catch yourself. Take a deep breath. Remind yourself that you don’t need to be perfect—you just need to start.

And if you want help getting unstuck, staying consistent, and growing your brand without burning out—I can help.

📅 Book a Strategy Call and let’s build a system that makes execution effortless.